Southern Wisconsin News specializes in prompt efficient delivery of quality magazines and books through out the region providing consumers with up to the minute information and entertainment in a valued portable printed media format. Souther Wisconsin News distributes nearly 4,500 different titles annually. Readers interests are met through expansive category mix for title selection by your patrons. Demographics of each retail outlet are met with the desired products through careful analysis of title sale history. To effectively allocate, fulfill orders, handle returns and market their products, they have invested in an industry acclaimed sophisticated distribution system from Data Processing Services, Inc. of Clearwater, FL. [http://www.goDPS.com] The system is fully integrated with our paperless order selection system from Data Processing Services, Inc. insuring accurate orders and deliveries to our customers.



MAGAZINES

The magazine category provides a huge selection of titles that span the interests of consumers. The articles of these magazines capture readers interest and causes interactions that prompt retail purchases for products detailed in advertisements and engaging product promotions.



BOOKS

Books are a significant source of entertainment and practical knowledge that consumers thirst to satisfy. Books remain a strategic source of revenue for non-book store retailers as well as book stores. Book retailers know how periodicals in their stores are great traffic builders since people come to the store weekly or monthly to look for new issues. Many different magazine periodicals are available and the selection is broad. Southern Wisconsin News has demonstrated that increased sales come had-in-hand with better display and a larger selection.



CHILDREN'S BOOKS

Parents know the value of early reader adoption. Our young people are proven to perform better with a strong background in reading. Parents reading to their children with the natural progression of children's growth into reading builds solid a foundation for learning and social contribution for our young people. Retailers benefit from parental nurturing of offspring education and intellect advancement support.



COMIC BOOKS

Young readers often progress from childhood books into comics, particularly our male children. Comics have become the doorway to improved reading skills for many adolescents. Comics are a "per issue" sought entertainment media that generates recurring visits to retail on a frequent basis so as to not miss the purchase of the current issue going on sale! Retailers find this youth traffic contributes additional revenue with each returning visit.